Abstract |
Modern society is extremely dynamic. It has developed itself
very quickly in various directions. The meaning of scientific
knowledge increases, new technologies enter widely, the intensity
of information between its particular parts is extremely high.
Modern and post-modern world is globalized. Geographic boundaries
have washed away, projects are comprehensive on a large scale, and
every single action has different effect that can reach far. The
alteration becomes a permanent condition of the society. This
influences on numeral professional actions and levies them to be
developed in a specific way in order to appear an imperative
necessity of the development in macro PR direction.
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References |
1.It is typical for the societies that every innovation is
accepted skeptically, with a fear of the unknown, of the change,
that is why we used the term "crisis" to name this condition. 2.
Oxley, H., Public relations` principles,Varna.1993, pg..56 3.See
details in Ronneberger,Franz /Ruhl, Manfred (1992) Тheorie der
Public Relations, Ein Entwurf. Opladen, Westdeutscer Verlag.
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